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Strategy
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Compelling Opportunity
The hot and cold beverages industry is a multi-category market with a $1.6 trillion base. This diversity in addition to our relatively low share amount in the majority of markets and categories outside of sparkling allows for many compelling growth opportunities for our company.
Outpaced Relative Growth
As diverse as the beverages industry is, it has been outpacing the growth in other consumer product categories over the last three years and we anticipate this growth trajectory will continue into the future.
Highly Diversified with Strong Pricing Power
One component that makes the beverages industry especially attractive is that it is diversified across multiple channels with strong pricing power both in the developing and developed world.
Coca-Cola/Bald Eagle Beverage
Dave Whithead
PO Box 2350
Cedar City, Utah 84721
435-586-8232
The Coca-Cola Company is the world's largest beverage company.In 1960, we acquired Minute Maid. That was our first step toward becoming a total beverage company.
The Coca-Cola Company is the world's largest beverage company.In 1960, we acquired Minute Maid. That was our first step toward becoming a total beverage company.