Frozen

With an evident work ethic, Lund began his grocery career in 1922 at Hoves, a small corner grocery store located on the corner of Lake Street and Hennepin Avenue in Minneapolis. Within three months, he became a full-time employee and a 10 percent partner in the cheese and cracker department. An entrepreneur by nature, Lund experimented with pre-popped and packaged popcorn to sell in Hoves’ cracker department. A short time later, Lund turned his experiment into a profitable business called the Red E Popt Popcorn Company and established the guarantee of customer satisfaction with the promise to “cheerfully refund your money.”

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