Strategic planning is a systematic process that organizations undertake to define their direction, allocate resources effectively, and make informed decisions to achieve their long-term goals. It involves assessing the internal and external environments, identifying strengths, weaknesses, opportunities, and threats, and formulating strategies that align with the organization's mission and vision. Through strategic planning, businesses can establish a roadmap for success, anticipating challenges, adapting to changes in the market, and optimizing their overall performance. This process is essential for fostering a proactive and forward-thinking approach, guiding decision-making, and ensuring sustained competitiveness in a dynamic business landscape.