Remarketing

Remarketing, also known as retargeting, is a digital marketing strategy that involves targeting ads specifically at users who have previously interacted with a website or its content. This technique aims to re-engage potential customers who may have visited a site but did not complete a desired action, such as making a purchase. Remarketing works by placing cookies or tracking pixels on the users' devices, enabling advertisers to show them targeted ads as they browse other websites or platforms. This method helps reinforce brand awareness, reminds users of products or services they viewed, and encourages them to return and convert. Remarketing is a powerful tool to enhance conversion rates and build brand recall by strategically reconnecting with individuals who have already shown interest in a brand or its offerings.